Impulse Truly Matters.
Fashion has never been one to wait. To pause. Fashion lunges, it reacts, and it interrupts itself. Fashion is built on anticipation, what will be presented seasons ahead or forecasting trends two years in advance. Paradoxically, impulsivity gives fashion a pulse. The idea is to act now, make decisions on back-of-the-napkin ideas before certainty settles. This is what prevents fashion from collapsing into a state of repetition.
by Onelia Helene · 2 min read
Impulsivity is the tendency to act upon sudden urges, emotions or desires. Usually, without forethought or any consideration of possible consequences. Despite it being framed as a flaw, a premature lapse in judgment, a bypassing of logic in favour of instinct. Fashion is the prime example where impulsivity flourishes, where it's praised rather than shut down. When designers or pieces are acclaimed, it is considered risk-taking. These are the areas where fashion can be more than just strategic and can go against the grain. It’s a way for creators to do what is least expected of them.
A feeling of impulsivity is not only accepted, but it’s also become an elevated form of artistry. A collection is now a proposition or a gamble rather than a product, as designers present ideas, not knowing whether they will resonate or collapse.
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