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Culture

In One Line, Who Are You? Why the bio is now more important than the hello.

Before first impressions happen in person, they happen on screens. Here, we explore how personal branding has reshaped the way we introduce ourselves— and what we risk losing when identity becomes a summary.

by Cholwe Shilukobo · 2 min read

Before we meet each other, we read each other.

A bio. A caption. A headline. A grid of carefully chosen photos. In a few seconds, we are given the outline of a person before we ever hear their laugh or learn how their voice sounds in a room. Before we say hello or shake hands. I catch myself doing it all the time; forming a first impression before a first conversation has even begun. What about you?

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