Perhaps because we have come to associate rebirth only with catastrophe or spectacle. Everyone seeks a new beginning, but few are willing to go through the kind of ‘death’ that does not appear impressive. Not a physical death, but a quieter one: letting go of a dream to make space for a new one, releasing an identity that once protected us; loosening our grip on who we think we must continue to be. Of course, not all stillness is renewal, and not every subtle shift is growth. Still, change does not need to completely collapse to be real. In Buddhism, impermanence—Anicca—is not a mere observation but a foundational truth. All things, physical and mental, are in constant flux: arising, changing and passing away. Suffering arises not because things change, but because we cling to what cannot remain. Peace comes not from preserving permanence, but from understanding that there is none. From this perspective, the idea of a ‘fresh start’ is not a single event. It is not confined to birth myths or post-death narratives. Rather, renewal is woven into every moment. The person you were a second ago has already ceased to exist. A slightly altered version has taken their place—not entirely new, not entirely same.
This is the art of perpetual renewal. Perpetual renewal does not promise comfort. It asks us to stay present to change without demanding certainty from it. To resist freezing ourselves into identities that once worked but no longer respond.
However, renewal does not move in a straight line. It lingers. It hesitates. There are moments when what has been is fading and what we will become has not arrived yet. These quiet gaps and uneasy intervals are easy to dismiss, yet they are where change quietly gathers itself. Bardo in Tibetan Buddhism is a liminal state between death and rebirth. It is often described as a passage between lifetimes, but it can also be understood psychologically as a gap; a pause. A space where old habits loosen and new patterns are not yet fixed. We enter Bardo more often than we realize. Between careers. Between versions of ourselves. Between the identities we have outgrown and the ones we are not yet ready to claim. These spaces are uncomfortable precisely because they resist immediate definition. They do not offer instant narratives but they hold possibility. Rebranding, when done honestly, is not the rejection of the past but the courage to remain in this in-between space without rushing to cover it up. It is the willingness to repaint the rims and borders without discarding the wheel.